Top On-Chain Analytics Tools for Web3 Marketers in 2025
- Riccardo Raso Costabile
- 3 days ago
- 3 min read
Web3 marketing isn't just about viral tweets and Discord raids anymore, it’s about data-backed storytelling. As the ecosystem matures, marketers now have access to powerful on-chain analytics tools that help measure campaign ROI, wallet engagement, and user behavior in a transparent, verifiable way.
If you're running a token launch, NFT drop, or loyalty program, on-chain marketing analytics can give you a clear edge. Here’s a breakdown of some of the most powerful tools to level up your Web3 marketing game in 2025.
Use Case: Track wallet activity, NFT floor prices, DAO participation, and protocol metrics, all customizable.
Dune allows marketers to create public or private dashboards using SQL to pull on-chain data. Whether you want to track which wallets interacted with your campaign contract or measure community treasury participation, Dune’s flexibility makes it a staple.
Example: A gaming DAO tracked how many wallets claimed airdrops and then converted into active users within 30 days.
Use Case: Segment and analyze wallet behaviors, identify influencers, and track smart money flows.
Nansen is ideal for audience segmentation. You can label wallets by activity type (NFT flippers, diamond hands, DAO voters), and monitor how different cohorts respond to your campaigns.
Example: An NFT project used Nansen to identify top referrers and reward them with exclusive mints, boosting word-of-mouth growth.
Use Case: Set KPIs, run bounty campaigns, and monitor conversions from wallet actions.
Flipside provides structured datasets and no-code tools for marketers who want real-time attribution. It's also popular for bounty programs that reward community-generated insights.
Example: A DeFi protocol used Flipside to analyze TVL changes post-campaign and tie them to user wallet cohorts.
Use Case: Visualize cross-chain metrics, smart contract performance, and user funnels without writing SQL.
Footprint makes it easy to build dashboards and track marketing KPIs like user retention, LTV, and campaign conversion rates from wallet addresses, even if you're not technical.
Use Case: Access granular, multi-chain wallet data through a single API.
If your campaign spans multiple chains, Covalent can fetch token transfers, contract events, and wallet actions across networks like Ethereum, Polygon, and Avalanche. Great for cross-chain attribution and CRM syncing.
Why On-Chain Analytics Matter for Web3 Marketing
Verifiable Impact: No more black box ad metrics, every wallet action is transparent.
Real Retention: Measure how many users actually stay, stake, vote, or interact.
Campaign Attribution: Connect a Discord mention to a wallet action, or a Twitter campaign to a smart contract interaction.
The future of Web3 marketing is measurable, verifiable, and wallet-driven. With tools like Dune, Nansen, and Flipside, you can go beyond vanity metrics and build community-powered growth engines with real data.
Stay ahead of the curve, don’t just guess what your audience is doing. Track it. Prove it. Optimize it.
Want help integrating on-chain analytics into your Web3 marketing stack?
Let’s talk. Contact us to explore how we can support your growth with data-driven strategies.
Related Reading
Want to dive deeper into how strategy meets analytics in Web3?
Check out our article: 👉 https://www.onlifecreative.com/post/web3-marketing-isn-t-about-hype-it-s-about-strategy Explore how top teams use tools like Dune and Nansen not just to track activity, but to build cohort-based funnels, analyze retention trends, and make smarter campaign decisions. #Web3Marketing #OnchainAnalytics #CryptoTools #NFTCampaigns #WalletInsights
Commentaires