How Microsoft and Space and Time Are Bringing Blockchain Data to the Mainstream and Why Marketers Should Pay Attention
- Riccardo Raso Costabile
- May 21
- 3 min read
In a move that signals a major shift in the data landscape, Microsoft has officially integrated blockchain data from Bitcoin, Ethereum, and Sui into Microsoft Fabric, its enterprise-grade data analytics platform. This is made possible through a partnership with Space and Time (SxT), a decentralized data warehouse known for its ability to provide verifiable, real-time blockchain data.
The implications? Big. Especially for marketers, analysts, and data-driven businesses looking to harness the power of Web3 without reinventing their entire tech stack.
Microsoft Fabric now allows users to query and analyze blockchain data directly within its environment, thanks to a native integration with Space and Time. This includes support for:
Bitcoin
Ethereum
Sui
Through this partnership, blockchain data becomes instantly accessible inside Microsoft’s OneLake storage system, and usable via tools like Power BI, Synapse, and Azure ML.
Even better? Space and Time’s Proof of SQL technology guarantees that the data hasn’t been tampered with, making it trustworthy and auditable.
Why It’s a Game-Changer for Marketers
Until now, blockchain data has been largely siloed, hard to access, harder to verify, and even harder to combine with Web2 data. With this integration, marketers and analysts can bring Web3 insights directly into their existing workflows.
Here’s what that means in practice:
1. On-Chain Customer Insights
Understand how wallets behave across DeFi protocols, NFT marketplaces, and dApps. You can finally segment your audience based on real blockchain usage, not just clicks and cookies.
2. Smarter Loyalty Programs
Reward users based on wallet activity or NFT ownership. Think Starbucks Odyssey, but powered by real-time, enterprise-grade analytics.
3. Advanced Attribution Models
Track engagement across Web2 and Web3 channels in a single funnel. See how on-chain behavior correlates with website visits, email opens, or product purchases.
4. Better AI Models
Integrate blockchain data into your predictive models for personalization, churn prediction, and product recommendations.
Why Microsoft + Space and Time Makes This Possible
Let’s break it down:
Microsoft Fabric provides the infrastructure, tools, and ecosystem trusted by thousands of enterprise users.
Space and Time supplies the missing link: clean, reliable, on-chain data that's ZK-proofed (zero-knowledge proof) for integrity.
Together, they unlock a new era of verifiable, decentralized, and enterprise-ready analytics.
This isn’t just about crypto anymore. It’s about data and how Web3 can enhance the way we understand and engage with people.
What’s Next?
Following the announcement, the Space and Time token ($SXT) surged more than 35% a strong signal that the market recognizes the significance of this move.
But beyond the hype, this integration lays the foundation for something much bigger:
A future where Web3 data becomes part of everyday decision-making in marketing, finance, product design, and customer experience.
This moment is a tipping point.
For years, blockchain promised transparency, decentralization, and better user control. But without access to the right tools, most marketers couldn’t act on that promise.
Now, with Microsoft backing verifiable blockchain data at scale, Web3 is stepping into the enterprise spotlight, and marketers who move early will have a major edge.
📌 Are you exploring how to bring Web3 into your marketing strategy?
Let’s connect, or drop your thoughts in the comments below.
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